From November 12th through 15th, Assemble attended Autodesk University in Las Vegas. This annual conference brings together 12,000 individuals in the AEC industry — everyone from industry experts to colleagues to current Assemble customers — for presentations, workshops, and interactive experiences. Not only did we all learn and have the opportunity to share exciting updates during the event, but we also had many interesting conversations with the attendees.
On Monday, we assembled our Assemble User Group where we had the opportunity to hear directly from 20 of our largest customers. We presented Assemble 2.0, which reflects our strategy moving forward with its new functionality and new partnerships. Assemble engages project teams and systems through its ability to bring together models, drawings, and point clouds in order to CONDITION — ORGANIZE — CONNECT them. As CEO, I rarely have the opportunity to see many of our customers and their leadership in one place. We took this occasion to solicit their feedback on priorities for the product, as well as share the news that Autodesk had invested in Assemble. I’m thrilled that we can announce the Autodesk partnership to our customers so that they can continue to have confidence in our products and technology.
During Tuesday afternoon’s press conference, this partnership and investment was announced to industry analysts. First on Tuesday at the AU keynote and again on Thursday, Assemble was featured in the Architecture, Engineering & Construction Keynote (@ 22 minute marker) presentation by Autodesk. After two main stage mentions, our customers told us that people were talking about Assemble in every session they went to — and we saw this excitement for our product and vision echoed in our booth traffic. It is gratifying to see your team’s hard work be valued as deeply as it was by the Autodesk University attendees.
As I participated in the four day event, I was awed by the tremendous advocacy of our customers for our product and brand. They introduced us to countless friends and colleagues with whom they had shared the Assemble mission. The real measure of success in the SaaS world is customer advocacy: you’re growing because your customers are telling people they have to use your product.
At Assemble, we believe that you shouldn’t have to replace systems that are important to you. We were thrilled that the feedback at Autodesk University concurred — our system of engagement makes it easier for you to connect our product with the other systems you’re using, as well as to easily extract and present data so that it is useful to you. As 2017 comes to a close, we’re happy to be able to provide this product to our customers in Assemble 2.0.
I’ve been on this journey to transform the construction industry with technology for over 15 years. It is an exciting time as products are now more seamlessly integrated into your workflows. There is still a lot of work to be done for companies and individuals to continue adopting changes, but the technologies and solutions are advancing — and they match the vision from 15 years ago.
About the Author:
Don Henrich is an accomplished technology veteran in both the MCAD and the AEC industries. As President and CEO of Assemble he brings an distinguished track record of innovation, winning strategies, team building, and the ability to quickly grow revenue and market share. Don and his wife Noel have three children, reside in Marblehead, MA and spend as much time as possible sailing on Massachusetts Bay.